The Fake Amazon Review Invasion (Part 1)

Uncovering the ways some sellers manipulate the review system and rank their products on Amazon.

As anyone who has ever bought anything off Amazon knows, product reviews are very important. As buyers — after the product photos and the product title — reviews have the biggest influence on our purchasing decision. Providing us with supposedly honest opinions of previous purchasers.

But, for sellers, the importance of reviews takes on a whole different dimension. Whereas, for…