No matter the size or industry, there’s simply no excuse not to — Make smarter business decisions Let’s start off with the whole “raison d’être” of BI, to help you gain insights from your data to make smarter business decisions. That’s right, those charts and graphs in dashboards aren’t just pretty images, they’re actually giving you a visual representation of how your business is performing. …

Uncovering the ways some sellers manipulate the review system and rank their products on Amazon. — As anyone who has ever bought anything off Amazon knows, product reviews are very important. As buyers — after the product photos and the product title — reviews have the biggest influence on our purchasing decision. Providing us with supposedly honest opinions of previous purchasers. But, for sellers, the importance…

A product review based on my 6 major differentiators of BI tools — I’ll be evaluating Data Studio based on 6 different criteria. They are, for me, the 6 major differentiators of BI tools. They are: Connectors Data management Calculations Data visualisation Interactivity Publishing 1. Connectors So, connectors are the data sources that the tool will let you ‘connect’ to. With Data Studio, these are…

A guide to some of the crucial KPIs for measuring performance — If you have a website but you’re not analysing its performance. Or you are but you’re a bit lost amongst all of the different reports in Google Analytics then let me give you a helping hand. First… What is Google Analytics? Google Analytics is a web analytics service offered by Google that lets you…

If you’re considering a career in BI, I recommend you start here — In todays’s business world, companies from all industries and of all sizes generate tons of data. Whether it’s in Excel files, on-premise databases or in the cloud with online services and social media. But not all companies have the necessary resources in-house to make sense of it all. …

Let’s break down some basics of Business Intelligence — Like any industry, Business Intelligence has its own jargon and terms that can be confusing if you’re unfamiliar with them. Here I’m going to break down 7 of the most common terms in BI that everyone should know. 1. Data Silo A data silo is a standalone source of data that’s not connected…

Effective data visualisation is essential for making your reports as easy to understand as possible. It’s time to up your data viz game. — Throughout my career I’ve built hundreds of dashboards for some of the world's biggest brands, in all different industries. Here I’m going to share with you the 7 most important things to consider and implement when designing business dashboards to up your data viz game. …